YOUTH

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TONIC

PROJECT BRANDING/PACKAGING/DIGITAL / YEAR 2020

YOUTH + TONIC VITAMINS

AM I THE ONLY ONE WHO HAS TROUBLE FINDING WHAT I NEED IN A SHELF OF ALMOST THE SAME LOOKING VITAMIN PACKAGING? I HOPE NOT. THIS IS QUITE A PROBLEM FOR ME SO USING SOME OLD LOGO TEMPLATES FOR THE BRAND I RE-DESIGNED A NEW RANGE OF VITAMIN PACKS WITH THE IDEA OF MORE CUSTOMER FRIENDLY AND EASIER TO SPOT. 

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SO...WHAT'S SO SPECIAL?

FIRST GET RID OF THE SAME HAPPY PEOPLE STOCK PHOTOGRAPHY. SECOND FIND A CERTAIN COLOR PEOPLE CAN ASSOCIATE A VITAMIN WITH - YELLOW FOR VITAMIN C. THIRD MAKE EVERYTING TYPOGRAPY BASED WITH 2 FONTS AND 3 FONT WEIGHTS TO CREATE HIERARCHY. LASTLY PUT IT NEXT TO THE OTHERS AND SEE IF PEOPLE ACTUALLY NOTICE THEM.

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POSTERS

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